Measure Shopper Behavior Cost-Effectively.
Use predictive behavioral data to optimize retail effectiveness of pack designs.
BUILT ON SECURE, SCALABLE ARCHITECTURE FOR GLOBAL CPGS
Platform Capabilities
Virtual Store Test Platform
Realistic shopping environment is used. Measure shopper behavior throughout shopping experience, from what they see, to what they pick up off the shelf, to what they purchase. Also measures findability ease.
Proprietary Ocular Lens
Data on shopper attention is captured 30 times per second with Ocular Lens. Lens is controlled by respondents with their mouse – use it to browse products 18” from the shelf. Importantly, no biometric collection required.
Design Power
Following the shopping exercise, respondents interact with a selected pack design using a proprietary tool. Data from this exercise is cross tabbed with their shopping behavior data to measure the design power of each design element at retail.